First styles launch
Tuesday, 12th May 10am AEST / Monday, 11th May 5pm PDT
Photography Tessa Barton ~ Tezza
Muse Lili Koi
Styling Karissa Sparke
Hair and makeup Josphen Zamora
Production Mel Carrero
Film Amadeus Bell-Todd
Special thanks to Cole Hermman who always has Tezza’s back
Blue Moon was designed as a small mid-season collection… a beautiful mix colour, borders and shapes that we just love… It was never intentioned to be this nostalgically Spell but a little introspective smile to our roots during a time when introspection is imperative ~ just feels right! So it feels very fitting.At this time, as we try to find our balance in a world upside down ~ we’re releasing the first styles of Blue Moon, a small, considered offering of beauty and light! Only a handful of pieces but we know you’re going to love them!! We know you guys (our community!) have been wanting a little Spell to brighten your day (endearingly, you guys are like a friend asking ‘are we there yet?!’, …asking ‘when do we see something new?!’ – lol, which of course we love!!)
The shoot took place many moons ago, on the dreamy, creamy, foamy beaches of the Dominican Republic (or as everyone seems to call it, The DR). Looking to one of our favourite creatives to bring our collection alive again, Tezza and our small crew navigated beautiful streets meeting the most friendly locals, ending the day at the gorgeous Pinterest fantasy come true, Playa Grande and the incredible shore there.
Lili, a muse we have been watching and waiting for over many years with her ethereal looks, Hawaii girl attitude and flowing flaxen hair just floated through the shoot embodying the fuss-free beauty that was exactly the mood it was created for.
We are very proud that the entirety of Blue Moon is made up of 73% preferred fibres, with the first styles being 75% preferred fibres. At a time when having a positive impact on our world is EVERYTHING we are proud to offer you a collection made of such ecologically responsible fabrications – we hope you love!
Styling notes ~ most of the beautiful jewellery including THAT Shell Necklace is Cleopatra’s Bling, apart from the first necklace styled with the Portobello Road Boho Dress that is Kirstin Ash, and beaded items which we picked up locally by a man on the beach!