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FOR OUR SPELL BRIDES

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As we tiptoe into a strangely unfamiliar Springtime in Australia, we’re finding joy in life’s moments, the big moments and the little moments. 

We are excited to finally bring the first styles of new Spell Bride this week, a bespoke collection of gorgeously detailed, romantic, wistfully carefree (and dare we say, bold!) gowns to love and cherish on your special day, however it occurs… elopement, backyard, online, hidden chapel, deserted island.

These are rare, special times we’re all living and loving in right now, whatever your big or little moment is, love will reign.

We created this campaign with our Spell family, one of our all time muses Lisa Danielle embodying the Spell Bride yet again, this time very early pregnant (she told Spelly on the shoot!) with little Gigi who is now earthside, back when we shot Seashell on Haggerstone Island. Her and Ashlea Penfold dipped away during the lunch break after Seashell had been shot (whilst the rest of the crew swam in those crystal waters trying to get a glimpse of a shark!) to create the most dreamy beauty look (without power – just with braids!), and then Spelly created the amazing seashell and starfish headpiece from things she’d found washed ashore on the island.. as the storm began to roll in at the end of the day, the mood changed to something more deep, more romantic and whilst we shot the last look by the fire, there was a tray of margaritas (not for Lisa!) going around to celebrate a couple of big days shooting on one of the most magical places we’ve been!

First styles (two of the four gowns featured) Spell Bride launches this Thursday, 24th September 10am AEST 
Full breakdown of styles launching will be on Facebook tomorrow

Muse Lisa Danielle
Photographer Jamie Green
Creative and Styling 
Isabella Pennefather
Hair and Makeup 
Ashlea Penfold
Set Styling 
Lucy Ewing
Production 
Mel Carrero
Videographer Amadeus Bell-Todd

A special thank you to Anna, Roy, Sam and Tash from Haggerstone Island for hosting us