JASMINE

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JASMINE – Spell August/September 2018
Photography and styling Brydie Mack
Muse Alyssa Miller
Hair and makeup Ashlee Rose Clay
Styling assistant Lily Reed Jones
Production Avenue 53 & Mel CarreroProduction assistant Emily Mason
Film by Jon Lile | Edit by Johnny Abegg

“When I got to New Mexico, that was mine. I’d never seen anything like it before…all the earth colours of the painter’s palette are out there in the many miles of badlands.”  Georgia O’Keeffe

After a trip to Santa Fe last year, Isabella returned home transfixed by New Mexico, dreaming of its painterly palette long after leaving. Mesmerised by this otherworldly landscape, it imprinted on her – just as it had on American artist Georgia O’Keeffe almost a century before. Isabella held her memories of Santa Fe close when designing Jasmine ~ a soft collection of breezy silhouettes and heirloom florals ~ and we felt it appropriate to go back to the scene of the crime, so to speak, to shoot the campaign…

Captured on 35mm by Brydie Mac at Georgia O’Keeffe’s New Mexico home Ghost Ranch, the colours of the very landscape that inspired the collection served as a remarkable backdrop for modern day muse Alyssa Miller, styled with a subtle nod to the inimitable O’Keeffe herself.

Jasmine ~ it feels such a long time in the making, was designed to drift through desertscapes… you’ll find the softest gypsy prints in classic Spell styles, embroidered jackets, ID tees and loungewear intended for languid days, pure khaki silk, organic cotton and exotic jacquards exude a relaxed luxury underpinned by a grounded sense of nostalgia. Enjoy dear friends!

DROP BREAKDOWN
First styles launching Thursday July 26th at 10am AEST

Jasmine Playdress – Navy
Jasmine Strappy Maxi – Cream & Lilac
Jasmine Flutter Sleeve Playdress – Cream (Spell exclusive)
Jasmine 90’s Mini – Navy
Jasmine Flutter Sleeve Maxi – Jade (Spell exclusive)
Jasmine Strappy Mini – Jade (Spell exclusive) 
Jasmine Blouse – Cream & Lilac
Jasmine Duster – Navy
Jasmine Cropped Top – Navy
Jasmine Palazzo Pants – Navy
Jasmine Maxi Skirt – Navy (Spell exclusive) & Lilac
Jasmine Playsuit – Navy
Jasmine Midi Tunic – Lilac
Jasmine Original Bralette – Navy & Lilac
Jasmine Bloomers – Navy & Lilac
Paloma Jumpsuit – Neutural
Paloma Mini – Neutural
Paloma Blouse – Neutral
Nightingale Reversible Kimono (SM/ML)
Nightingale Tie Top
Nightingale Wide Leg Pants
Nightingale Tri Bralette
Nightingale Bloomers
Nightingale Slips in Teal and Black – WHOLESALE ONLY 
Second drop, date TBC
Desert Daisy Babydoll Dress – Mustard
Desert Daisy Flutter Blouse – Lilac
Desert Daisy Maxi Skirt – Lilac
Desert Daisy Maxi Sundress – Lilac & Mustard
Desert Daisy Pinafore – Mustard
Desert Daisy Romper – Mustard
Eden Camo Jacket
Follow The Sun Dress
Follow The Sun Tee
Cabin Love Silk Slip – Olive
Lily Kimono Top
Lily Flutter Shorts
Lily Maxi Dress
Lily Mini Dress
Lily Maxi Kimono
Lily Original Bralette
Lily Bloomers
SPELL I.D Ribbed Tank
SPELL I.D Tee- Khaki
Hacienda Tee – Charcoal
Hacienda Jacket – Cream (Spell exclusive)  
Hacienda Shorts – Cream (Spell exclusive)