❁ Spell FESTIVAL 15′ ❁

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Spell FESTIVAL 15′.
Photographer Ali Mitton
Muse Joanna Halpin @ Two Management
Styling & direction Chloe Chippendale
H&M Debbie Gallagher
Joanna wears Spell Festival 15′ + jewels from Heyoka & Alkemie Jewelry

Festival season is like Christmas for us – it feels like it’s our time to shine and time to enjoy all our customers shining too!  Back in the day, I used to use a festival as my own personal creative incubator. It was a place I could layer all the crazy, 60s inspired vintage I’d collected over the years, quirky pieces with pom-poms and tassels and over the top tribal embellishments that didn’t quite work in the normal world. Back in the 90s we’d die our hair all manner of colours, paint eachother’s faces at our camp sight and then dance on our own in the bush behind the VIP area where you could hear the music but be free of the crowds.

There’s so much creativity in the way people style themselves festival-side. There’s always one eye on trends of course, but the mind’s eye is still on unleashing your own alter-ego, and letting her wander wild and free!

So we’re super excited to be releasing SPELL FESTIVAL 15′ Especially with Coachella and Byron Bay’s Blues Fest just around the corner, the whole Northern Hemisphere Summer festival circuit and then Splendour in the Grass in Byron only a few short months later… And the word on the dusty ground is ‘keep it soft and feminine’ this season!

We’ll often take softer elements like a prairie girl in flowing whites, or a would-be mermaid in turquoise stripes and ‘toughen them up’ with rocker tees and chunky boots, but this festival season we wanted to take the often grungy, dirty, roughness of rock’n’roll and add our own softer, feminine edge. In blushing tones of peaches and corals, sky-lit blues on creamy creams we bring you SPELL FESTIVAL 15′.

We can’t wait to see you chicks kicking around in the dust/mud/sunshine in this collection! Tones of blush and blue go together perfectly with tan or black cowgirl boots, a big hat, rocker tees and sunnies – it’s time to style it up ladies – more is more! Wear the Island Boho gown or wrap skirt and you become a festival princess, a flurry of blush coral stripes trailing behind you when running between bands.

We can’t wait to see how you style this collection up chicks, make sure you #spellfestivalstyle when you snap yourselves at festivals around the world! We’ll always re-post and tag the pics we adore!!